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General / 06 December 2019

Ever since computer graphics started to become important and valuable tools in mass media (photography, film industry, magazines, games, books), a certain standard started to evolve set by great visionary artists. It is easy to see this evolution of commercial art when you look in the rear-view mirror. What started out as a simple common practice to give products a way to distinguish themselves from other products, is now a multi-million-dollar industry and everything visual is connected to a brand or, ruled by "the" brand.

As such, certain limits have been imposed on the artist, also high demands. Working with CGI (2D / 3D), producers have come to expect the incontrovertible language of that certain branch of visual style. To stray, in either direction, has become unacceptable. Same applies to modern concept art, where artists tend to gather momentum being part of the mould, unable to recognize the importance of individuality. The result of this practice has flooded the flow of originality; meaning. Everything just looks the same, or as if it came from the same source.

Almost everything in visual arts comes down to problem solving, and in finding the solution to the problem, the artist finds his or her own voice. If the solution to the problem is copied from somebody else, the voice is muted, and what we really see are scraps. These scraps have become mountains now, and we are not that easily impressed anymore when it comes to, say CGI in films.

Looking around on the internet, there are really just a handful of original artists out there now, the rest try to adapt to the mould and become a part of it, which I know is a necessary evil. In my own work, I struggle with the inevitable truth of my limitations. I know today what I can do, and what I can not do, but that doesn't mean I should stop trying. Perhaps I will become a better artist in the future. For the moment I feel I still need to climb a little higher to be able to make my voice heard.